RETAIL ANALYTICS
Demographics, competition, footfall, and catchment area – for a single store or your entire network, as layers on one map. No black box. No gut feeling.
THE DIFFERENCE
Without Retail Analytics
Researching data by hand: portals, census, Excel.
Hours of manual work per location.
Everyone analyzes differently – hard to compare.
Numbers without a source, easy to challenge in committee.
Reports go stale the moment the market shifts.
With Retail Analytics
All location data on one map.
A complete analysis in minutes.
One standard for every location, instantly comparable.
Every figure traceable back to its source.
Demographics, competition & catchment area – always up to date.
EVERYTHING IN ONE PLACE
Evaluate every location, track the competition, and spot opportunities – without switching between ten tools.
One source of truth
No more „Which file was the latest one again?". All location data in one place, always on the same version – across the entire network, for the entire team.
Brokers
Census
Excel
GfK
One source of truth
Speed without compromise
A single location or the whole network – every analysis runs in minutes, not days. Move freely between store, area, and competition without rebuilding the dataset. Reports for leadership are one click, not a project.
Store · Area · Network
Everything on one map
Demographics, footfall indicator, competition, and your own locations – as layers on one map, not in ten tabs. Toggle them on and off depending on what matters.
Demographics
Forecasts & trends
Competition
Germany's most up-to-date competitor database
Openings, remodels, and closures – consolidated daily from thousands of sources, including planned projects before they open. You don't see the market as it was yesterday, but as it stands today and will look tomorrow.
EDEKA · Erfurt
. Dec. 2026
dm · Mindelheim
Remodel · Investment in the location
Yesterday
BurgerKing Restaurant Old Town
Closure · Demolition & new build
3 days ago
MODULES IN RETAIL ANALYTICS
Monitoring
Floor space
Where available, we extract sales floor areas and the exact date of every change – even when it lies in the future. Only then can you reliably calculate potential, revenue, and impact.
Market
All market and demographic data for your expansion or portfolio area. Always know how many consumers are in your area – along with the relevant key metrics.
Map
Location
See which competitors lie within the catchment area and what potential it holds – including the exact distance to the competition. With one click, see the route there. Essential for sizing up a location.
Areas
Not just addresses and locations: evaluate districts and municipalities too, and see how much potential lies in an entire area.
Competition
Export
Export your data on a weekly, monthly, quarterly, or annual basis. That way, you always stay fully in control of your data.
WHO IT'S FOR
FAQ
What is Retail Analytics?
Retail Analytics is Octoscreen's location-analysis solution for brick-and-mortar retail. It evaluates locations objectively based on demographics, purchasing power, footfall, and competition, and translates the data into concrete location decisions.
What is the footfall indicator (PFI)?
The PFI captures a location's quality of position on an 11-point scale from 0 to 10 – from a secondary (1B) to a prime (1A) location. This makes high-traffic locations objectively comparable.
Who is Retail Analytics for?
For expansion, location, and asset-management teams in retail, as well as chain operators who want to manage their network with data and de-risk new locations.
How does Retail Analytics support store-network optimization?
The solution surfaces overlapping catchment areas, weak locations, and whitespace potential – as the basis for expansion, relocation, or closure.
What data feeds into the location evaluation?
Demographics, purchasing power, household structure, real catchment areas, footfall, and the competitive environment – combined into a single location score.
How quickly is Retail Analytics ready to use?
Locations can be evaluated at the push of a button. In a personal demo, we'll show the analysis right on your specific locations.
How current is the data in the cockpit?
We capture market movements almost in real time – including the reason (opening, remodel, closure). You work with the current state of the market, not the state of an old report.
Do I operate the cockpit myself?
Yes. You evaluate locations and areas yourself at the push of a button, while catchment areas and competitor checks run in seconds. We'll support you with setup if you'd like.
